Gamjatang franchise Jomaru Gamjatang announced its sponsorship of JTBC’s new drama Graceful Friends, which premiered on July 10.

JTBC’s Graceful Friends (directed by Song Hyun-wook and Park So-yeon) airs every Friday and Saturday at 10:50 p.m. The 17-episode mystery drama tells the story of a group of friends and their spouses whose peaceful lives are shattered by the sudden death of one of their companions. Featuring renowned actors such as Yoo Jun-sang and Song Yoon-ah, the series captivated viewers from its very first episode.

By supporting the production of this drama, Jomaru Gamjatang—launched in 1989—continues to strengthen its image as a beloved gamjatang specialty franchise. Known as “Koreans’ soul food,” gamjatang is prepared with the company’s unique know-how, and the brand also offers popular dishes such as bean sprout pork spine jjim and soy sauce pork spine jjim. The company consistently invests in marketing, menu development, and other initiatives to ensure the success of its franchisees.

Meanwhile, Jomaru Gamjatang’s official PR agency, 153 Production (CEO Kim Si-hyun), provides customized advertising and PR solutions tailored to each client’s industry, needs, and budget. The agency has established a strong presence in product placement advertising across various TV programs, including dramas and entertainment shows.