Gamjatang franchise Jomaru Gamjatang announced its participation as a production sponsor of JTBC’s Friday–Saturday drama Beyond Evil.

One of the most talked-about dramas of the first half of the year, Beyond Evil is a psychological thriller starring Shin Ha-kyun, Yeo Jin-goo, Choi Dae-hoon, and Choi Sung-eun. The series tells the chilling story of two men in the town of Manyang who confront monstrous truths. Even with just its teaser, the drama generated overwhelming praise for its breathless tension. The series airs every Friday and Saturday at 11 p.m. on JTBC.

Jomaru Gamjatang, the production sponsor, began as a local favorite in Bucheon in 1989 and has since grown into one of Korea’s leading gamjatang specialty franchises. Offering dishes perfectly tailored to Korean tastes such as gamjatang, haejangguk, bean sprout pork spine jjim, and soy sauce pork spine jjim, the brand has continued to thrive. Even during the difficulties faced by the restaurant industry amid COVID-19, Jomaru Gamjatang has steadily expanded, opening new franchise locations nationwide.

Jomaru Gamjatang’s official PR agency, 153 Production (CEO Kim Si-hyun), is a full-service advertising agency that provides highly cost-effective PPL solutions. By reinvesting 30% of its revenue into brand promotion for clients, the agency has distinguished itself with integrated marketing services that lead the industry.