Franchise brand Jomaru Gamjatang announced its sponsorship of MBC’s new drama Big Mouth, which premiered today (29th).

Airing every Friday and Saturday at 9:50 p.m. on MBC, Big Mouth follows the story of a struggling lawyer with only a 10% success rate, who becomes entangled in a murder case. Overnight, he is mistaken for the legendary con artist “Big Mouse” and must fight to survive, protect his family, and expose the corruption and conspiracies of the privileged elite. The drama stars Lee Jong-suk, Im Yoon-ah, and Kim Joo-heon.

Founded in 1989, Jomaru Gamjatang is a long-standing gamjatang specialty franchise. With its unique know-how developed over decades, the brand offers signature dishes such as haejangguk, gamjatang, soy sauce pork spine jjim, and bean sprout pork spine jjim. The company continues to support its franchisees through comprehensive headquarters assistance and its strong brand competitiveness.

Kim Si-hyun, CEO of Jomaru Gamjatang’s official PR agency 153 Production, stated that this sponsorship will help maximize brand awareness and contribute to franchise growth by boosting sales across franchise locations.