Jomaru Gamjatang announced its sponsorship of SBS’s Friday–Saturday drama Payback.

Payback is a revenge drama about Eun-yong, a money dealer who takes on the cartel of “law” and “money,” and Joon-kyung, a legal strategist. Starring Lee Sun-kyun, Moon Chae-won, and Kang Yoo-seok, the series airs every Friday and Saturday at 10 p.m. on SBS.

For over 40 years, Jomaru Gamjatang has delighted consumers with its consistent flavors as a leading gamjatang specialty franchise. Expanding beyond the domestic dining industry, the brand has recently accelerated its overseas presence, achieving a milestone with the opening of a franchise location in San Diego, USA.

Kim Si-hyun, CEO of Jomaru Gamjatang’s official PR agency 153 Production, said that the collaboration between Payback and Jomaru Gamjatang is expected to draw significant public attention through highly synergistic promotional effects.